Senior associate director for digital strategy

  • Managed team of front end developers, designers and content creators to deliver award-winning productions
  • Increased audience engagement 5x across edu and on social through analytics-driven optimization and coordinated institutional engagement
  • Modernized digital content production, measurement and QA throughout university web presence
  • Produced social brand strategy for the Office of the President, tripling engagement and improving PR
  • Integrated print/web/social for award-winning Making Tomorrow Happen, Empower (Northeastern’s capital campaign) and No Limits campaigns
  • Developed audience-specific strategies to reach prospective students, alumni, faculty, staff and donors
  • Partnered with campus police and IT to institute updated emergency communication protocol