- Managed team of front end developers, designers and content creators to deliver award-winning productions
- Increased audience engagement 5x across edu and on social through analytics-driven optimization and coordinated institutional engagement
- Modernized digital content production, measurement and QA throughout university web presence
- Produced social brand strategy for the Office of the President, tripling engagement and improving PR
- Integrated print/web/social for award-winning Making Tomorrow Happen, Empower (Northeastern’s capital campaign) and No Limits campaigns
- Developed audience-specific strategies to reach prospective students, alumni, faculty, staff and donors
- Partnered with campus police and IT to institute updated emergency communication protocol
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