- Integrated user experience: online, offline + social media content strategy development
- Audience targeting: A/B split and multivariate testing, segmentation, profile development
- Change management: platform evaluation, consensus building, disruptive technology adoption
- Leadership: cross-functional team direction, project management, vendor relationship management
- Problem Solving: Design thinking, SWOT analysis, risk analysis
- Research + analysis: market, trending technology, longitudinal, academic, opposition
- Copywriting + editing: marketing, technical, social, journalistic, AP Style
- Web development: Expert HTML5 and CSS3, intermediate PHP, basic javascript
- Content management: WordPress, Drupal, Vanilla, SharePoint, Cascade, Rhythmyx, Encompass
- Engagement + analytics: Salesforce Radian6, Hootsuite, Sprout Social, Google Analytics, Kissmetrics
- Social platforms: Twitter, Facebook, Google+, YouTube, Social Toaster
- Email platforms: iModules, Mailchimp, MyEmma, Constant Contact, Litmus, Email on Acid
- Software: Office 365; SharePoint; Adobe Creative Cloud (including Photoshop, Illustrator and InDesign); App Store management (iOS + Android)
AL