- Communications strategy: messaging, communications planning, multimodal outreach campaigns, audience testing, campaign measurement
- Strategic foresight + futures thinking: Scenario planning, collaborative forecasting, impact mapping, roadmap development
- Leadership: cross-functional team direction, interpersonal dynamics, project management, vendor relationship management
- Problem Solving: Design thinking, SWOT analysis, risk analysis
- Change management: platform evaluation, disruptive technology adoption, consensus-building
- Integrated user experience: online, offline + social media content strategy development
- Audience targeting: A/B split and multivariate testing, segmentation, profile development
- Research + analysis: market, trending technology, longitudinal, academic, opposition
- Copywriting + editing: marketing, technical, social, journalistic, AP Style
- Web development: Expert HTML5 and CSS3, intermediate PHP, basic javascript
- Content management: WordPress, Drupal, Vanilla, SharePoint, Cascade, Rhythmyx, Encompass
- Engagement + analytics: Google Analytics, Salesforce Marketing Cloud, Hootsuite, Sprout Social
- Social platforms: Twitter, Facebook, YouTube
- Email marketing: Mailchimp, MyEmma, Constant Contact, Litmus, Email on Acid
- Software: Office 365; SharePoint; Adobe Creative Cloud (including Photoshop, Illustrator and InDesign); App Store management (iOS + Android)
AL