- Drove successful marketing efforts for Homecoming, inaugural Alumni Weekend celebration and more. Smashed attendance expectations and records at major DU events
- Instituted data-informed marketing approach to guide decision-making and optimization. Increased traffic, time on site, click-throughs and conversion
- Developed and deployed engagement strategies for 2016 and 2017 “One Day for DU” 24-hour giving days, doubling participation and dollars raised year-over-year
- Launched new online giving platform at give.du.edu, new alumni portal, and many microsites
- Led cross-functional marketing team through period of organizational transition, delivering powerful results and building reputation for successful collaboration
- Oversaw shift in social media strategy toward effective paid promotion and audience targeting, delivering well above industry benchmarks at reduced cost
- Led platform training activities to ensure successful university-wide adoption of marketing strategies
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