Marketing director and interim executive director

  • Drove successful marketing efforts for Homecoming, inaugural Alumni Weekend celebration and more. Smashed attendance expectations and records at major DU events
  • Instituted data-informed marketing approach to guide decision-making and optimization. Increased traffic, time on site, click-throughs and conversion
  • Developed and deployed engagement strategies for 2016 and 2017 “One Day for DU” 24-hour giving days, doubling participation and dollars raised year-over-year
  • Launched new online giving platform at, new alumni portal, and many microsites
  • Led cross-functional marketing team through period of organizational transition, delivering powerful results and building reputation for successful collaboration
  • Oversaw shift in social media strategy toward effective paid promotion and audience targeting, delivering well above industry benchmarks at reduced cost
  • Led platform training activities to ensure successful university-wide adoption of marketing strategies