Content Experience Manager

  • Produced university crisis communications plans, including COVID-19 communications plan, coordinating with health policy leaders, general counsel and fellow communications professionals
  • Created STAT Conference initial concept and produced all marketing materials resulting in attendance of several thousand higher ed professionals via Zoom and Facebook Live
  • Led university-wide Marketing Automation Platform project through discovery, stakeholder buy-in and Phase 1 implementation, delivering proof of concept and comprehensive platform evaluation
  • Redesigned email user experience design and content strategies, delivering 4x CTR and greater readership across central marketing and communications operations
  • Served as in-house strategic consultant for campus partners and organizations looking to develop campaigns of their own, advising on messaging, promo placement, CTA, and audience targeting
  • Implemented content marketing strategy for major brand awareness campaign (DU research) via Inside Higher Ed, Colorado Public Radio and alongside integrated digital marketing efforts