Communications director (interim)

  • Designed and developed website overhaul, with focus on news updates, adoption of 2020 brand refresh, and improved SEO (resulting in 20% increase in external traffic in first 3 months following relaunch)
  • Conducted digital legislative advocacy campaigns (email, social media and web) for multiple bills during 2021 Regular Session of the Colorado General Assembly, resulting in strong audience conversion and contributing to passing of bills supporting Coloradans experiencing poverty
  • Refreshed fact sheet and other public document designs, providing editorial guidance and contributing public message development
  • Conducted brand personality survey and identified opportunities for stronger messaging through use of identity archetype alignment
  • Produced communications plans to promote reports, webinars, and other events (email, social and paid advertising), driving strong event attendance and managing technology for live virtual events
  • Managed relations with reporters at Westword, The Sentinel, The Colorado Springs Gazette and others, directing to subject matter experts and driving greater awareness of CCLP’s work
  • Developed document tracking the areas of CCLP staff expertise, for improved internal communication and faster routing for media outreach